5/10/2023 0 Comments Link outdoor advertising![]() This means that outdoor advertising can help tip the scales toward your business. More than half of purchasing decisions are made on the commute to work. When you consider that most of us think about things we need to buy while driving around, billboards can be a timely reminder. Put your business in front of thousands.Help you establish or maintain “top of mind” awareness.Remind your potential customers about your business repeatedly.Clearly, no type of advertising captures everyone, but it’s clear that billboards and other forms of outdoor advertising sticks with people. With digital billboards, the retention rate was even better. A study was carried out a few years ago that revealed that 77% of the participants in the study remembered seeing a specific billboard and more than 50% of the people were able to recall the details of the company along with the product/service displayed. This is another question we get asked all the time. ![]() Call us and let’s talk about building a campaign for your business today. This is just one way that including outdoor advertising in your marketing mix can boost other elements of your marketing. ![]() It was a positive cycle that resulted in so much business, that he’s expanding. The more traffic that went to his website, the more Google rewarded his rankings which increased his visibility. We recently had a roofing company rent a billboard along I-316, and he noticed that he got more hits to his website. ![]() That kind of exposure can really pay off with new customers, and that’s traffic no one complains about- ever!īringing new customers to your business is only one way billboards around Atlanta pay off. It’s no secret that billboards along places like I-85, I-985, I-285 and I-20 give people something to look at every day on the way to work and home. It’s not a statistic to brag about, but if you look on the bright side, there are ways to make traffic pay off. In 2018, Atlanta ranks as the fourth worst in traffic in the country. Outdoor Advertising Makes Traffic Work For You
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